Bringing clarity to the brand of a modern accounting firm
Overview
Having a great vision is a good thing but having people understand the vision is the best thing. Brands speak but they don’t do it by themselves. Their speech is designed. The only way to understand their speech is by appreciating of the brand in the business environment. How to measure this appreciation is the desire of every brand. No wonder effective communication is a necessity for any company. In the course of carrying out their business, Ronalds recognized this need. They are a modern accounting firm that uses cutting-edge technology solutions to deliver results. They are a new generation of professional services firm that fosters a tech ecosystem that enhances people instead of replacing them. By the use of various leading technologies, which are cloud-based, their service is both convenient and cost-effective and makes them accessible wherever they are and provides them with secure access to your information, which then enhances a collaborative working approach that is more fruitful.

Building an effective brand communication
Ronalds wanted to distil the essence of their brand in a way that maximum impact can be produced in their business environment. They wanted their staff to understand the brand they work for and to be able to produce the results desired in the vision, mission and values. Employees who treasure the brand they work for are an impregnable army. They will create a great business atmosphere at the workplace. Furthermore, Ronald wanted their brand to be clearly visible to their clients. Can the client quickly recognize the help being given? Can the client access it quickly? Can the client access it easily? These are some of the questions that needed to be answered. Therefore, we had to carry out brand audit research on Ronalds. This was meant to appreciate what they stand for and create recommendations on how to increase their visibility in their business environment. Eventually, we created a new logo that captured the vision of the future of the company. Furthermore, we developed a brand book that provided guidelines on how to manage and interact with the brand both internally and externally.